EAGLE SOLUTIONS
When a business owner says "I just need a simple brochure website", they usually mean these seven pages – even if they do not know it yet. They form the skeleton of a business website, and when they are written well, visitors turn into clients.
1. Home page: make it clear in 5 seconds what you do
The first screen of the home page needs three things: what you do, for whom, and what the next step is (a button). Instead of "Innovative solutions with passion": "Accounting and payroll for small businesses in Miercurea Ciuc". Below that come the services, one or two references, a few numbers for trust, and the contact details.
2. Services: a separate page for every main service
Instead of a single shared "Services" page, give every important service its own page with its own title. Google ranks separate pages for separate searches: "online shop development" and "website maintenance" are two different searches, so they need two different pages. Describe what is included, who it is for, how long it takes, and what the next step is.
3. About: a person, not a corporate philosophy
The visitor wants to know who they will be working with. A photo, a name, how long you have been doing this, what you did before, what makes you different. "A dynamically growing team" says nothing; "since 2011, 1000+ websites, one developer who takes responsibility" does.
4. Portfolio: evidence, not a gallery
Do not just put up logos: for every reference add a sentence or two about what the task was and what the result was, plus a link to the live site. Three detailed references are worth more than twenty logos.
5. Pricing: yes, publicly
"Request a quote" is the most common reason a visitor moves on. Starting prices ("from …") are enough: they filter out the people whose budget will not stretch anyway, and they build trust with everyone else. I do the same on my pricing page, and the enquiries have been more concrete ever since.
6. FAQ: handling the objections
How long does it take? What do you need from me? What if I do not like it? Are there ongoing costs? You will have to answer these questions anyway – if you do it on the site, you get fewer emails, more trust, and Google likes it too (structured FAQ data).
7. Contact: as few obstacles as possible
A form with 3-4 fields, a clickable phone number, an email address, an address with a map, and a promised response time ("within 1 working day"). Do not ask for ten pieces of information for a first message.
The 3 most common mistakes
- No Romanian (or Hungarian) version, even though half of your customers search in it – see the article on multilingual websites.
- It falls apart or loads slowly on mobile – most visitors come from a phone.
- No maintenance: an outdated year in the footer, a broken form, a hacked plugin.
If any of these sounds familiar, write to me on the contact page – send me your current site's address, and I will list in 10 points what I would fix.
