EAGLE SOLUTIONS
In Harghita County most businesses communicate in Hungarian, but a significant share of customers, partners and authorities search, read and order in Romanian. The language of your website is therefore not just a question of identity – it is a traffic and business decision. Let us look at when each option makes sense.
Who is fine with a single-language site?
If you serve an exclusively local, Hungarian-speaking clientele – say, a village guesthouse that only hosts guests from Hungary, or a local service provider whose every customer comes through personal referrals – then a well-written Hungarian site is enough. Multilingual support would only be a cost here.
When do you need Romanian?
- If you want customers from Romania beyond Székely Land: searches from Brașov, Bucharest or Cluj-Napoca arrive in Romanian.
- If you run an online shop: most online shoppers in Romania search for products in Romanian, even in towns with a mixed population.
- If you are an institution, an association or a grant-funded project: a Romanian version is often a requirement.
- If you want to show up in Google Business Profile and in search results for Romanian-language terms too – a Hungarian-only site simply does not rank for them.
And English?
English pays off when you target foreign guests, exports or international partners: accommodation, festivals, artisan products, IT services. A local repair shop does not need it. My own site is trilingual because some of my agency partners are abroad – but that follows from my client base, it is not a general rule.
How is a good multilingual site built?
The key is that every language gets its own full-value pages – with their own URLs (for example /ro/servicii/), their own titles and descriptions, not text translated by a button. We tell search engines separately which page is which language version (hreflang), so Google shows the Romanian page to someone searching in Romanian and the Hungarian page to someone searching in Hungarian. In WordPress I handle this with the Polylang or WPML plugin, for business websites and online shops alike.
What does an extra language cost?
An additional language does not double the price, because the design and the system are shared – typically the cost grows by 25-40 percent per language, depending on the amount of content. The biggest item is the quality of the translation: I use machine translation only as a starting point, and the texts go live after a native-level review. You can find the starting prices on the pricing page.
What do I recommend to most local businesses?
Start in Hungarian and Romanian, and add English later if the traffic justifies it. In the Székely Land market a bilingual site pays for itself in most cases, because it speaks to the local community and to Romanian-speaking customers at the same time. If you are not sure which option fits you, write to me on the contact page, and we will think it through in a short conversation.
