Mediner

I built the Hungarian-English business website of the pharmaceutical distributor Mediner on WordPress: a company with a quarter century of experience, its therapeutic areas, partners and funded projects, with a consistent corporate identity and a fast, mobile-friendly structure.

The challenge

Mediner is a Hungarian pharmaceutical distributor operating since 2000. On a pharmaceutical company's website communication is a regulated area: you cannot write the way you would for a food supplement, and alongside the professional audience the lay visitor has to be served too. On top of that, a quarter century of operation, the therapeutic areas, the partners and the funded projects all ask for space, without the site turning into a corporate brochure.

The solution

• A bilingual (Hungarian-English) WordPress site, because the partner and supplier circle is not only Hungarian.
• Structure by therapeutic area: the visitor starts from their own field, not from a company history.
• Partners and funded projects in separate, transparent sections. For a pharmaceutical distributor this content backs up the company's credibility.
• A unified corporate identity and restrained visual language suited to regulated communication.
• Elementor-built subpages so the company can update content itself.
• A fast, mobile-friendly build.

The result

Twenty-five years of operation, the therapeutic portfolio and the partner circle appear in one place, in two languages, within the frame of pharmaceutical communication. Separate product landing pages were also built inside the Mediner site (RegeNail and Lactinelle), so the brands got their own entry point without requiring a separate domain and separate operation.

The frame of pharmaceutical communication

On the website of a company distributing medicines and therapeutic products you cannot write freely. What a cosmetics brand may state casually must here either be precisely substantiated or left out. That shapes both the copy and the structure: products are described rather than claimed, the mandatory qualification sits next to any statement about effectiveness, and the visitor is pointed toward the professional source rather than a marketing promise. I built the structure so the mandatory elements are part of the template instead of being inserted afterwards. That way they cannot be skipped by accident when a new product is added.

Bilingualism at an exporting company

The company does not work for the domestic market alone, so the Hungarian and the foreign-language version are equals. Both got their own URLs, their own titles and their own descriptions, not text translated by a button. With specialist terminology this matters especially: a mistranslated therapeutic area is confusing and professionally wrong.

Product landings without a separate domain

RegeNail and Lactinelle are brands in their own right, with their own audiences and their own messages. Yet they did not get separate domains. That was a deliberate decision. A new domain means new hosting, a new certificate, another update cycle and search optimisation starting from zero; instead the landings live inside the Mediner site with their own entry point and their own look, while building on the company's existing domain authority. For a multi-brand company that is the cheapest and fastest route.

Twenty-five years as content

At a healthcare supplier, experience is the product. The company's history, the therapeutic portfolio and the partner circle therefore got structural elements of their own instead of an "About us" paragraph. A buyer requesting a quote looks at these first. If they are not there, the buyer moves on.